26 Plants
Role
Creative direction, brand strategy, graphic design, motion design, sound design
Deliverables
- Brand identity
- Print merchandise
- Animated & static
social graphics
Year
2023
Contributors:
26 is a not-for-profit writing organisation that uses the power of copywriting for good.
26 Plants is their most recent project, created in partnership with the Bloomsbury Festival and The Wildlife Trust. This project invites 31 writers from around the world to craft poems that raise awareness for endangered plants species in the UK.
We were tasked with designing a versatile brand identity that lands at the crossroads of conservation and writing.
When we say a crossover between plant conservation and writing, we mean it. Literally.
Like seeds, the concept of intersection blossoms throughout the brand. Words and graphics intertwine, forming a dynamic garden that flows across the canvas as smoothly as a well-crafted poem.
