Ethereum Academics
Role
Creative direction, Graphic design, UI/UX research and design, Website development
Deliverables
- Brand identity
- Stationery design
- App prototype
- UI/UX design
- Web development
Year
2022
Ethereum Academics is an online school that teaches computer science students how to code on the Ethereum network. Their classes teach students everything from project management to developing smart contracts for blockchain technology companies.
Their target market are people who are prepared to improve their knowledge on the Ethereum space through intense and high-level courses.
Under the requirement to include the Ethereum logo into their brand mark, a logo that dissects an Ethereum crystal to reveal a blue Polaris was the perfect motif to represent unlocking guidance within the expansive universe of Ethereum and blockchain.
See the process breakdown here.
High-fidelity
App Prototype
Built In Figma
In addtion to the basic app features, aesthetic considerations have also been made to make for a better user experience, this is done by adding loading animations that give the user a more realistic passage of time and progress.
A back button has also been removed in favour of a simple left-swiping motion to return to the previous page. This is to match the experience to that of using newer, more minimalistic phone operating systems. The user experience will be more enjoyable if it aligns with the target's phone usage habits.
A major focus of this project was
to ensure the user can 'teleport'
between pages which are very 'far
away' in the flow map. This was
done with consistent menus and
buttons that simplified and streamlined the user experience.
Gamification
of Learning
With the blockchain and cryptocurrency ecosystem being such a complex space, it is important for users of the Ethereum Academics platform to actively engage in the course material and have a place to apply the knowledge.
The solution was to gamify part of the learning process and introduce an element of competition into the curriculum. This was inspired by Duolingo's tried-and-true approach to raising active user engagement on their learning app.
Users' course scores are ranked on individual courses, so they know how their knowledge on the topic compares to other students on the same course.
Cryptothon is another feature developed to raise user engagement in the material they learn on the app. Inspired by the ubiquitous Hackathon events, users take up complex challenges like building trading bots or comparing encryption skills between users through ethical hacking.
