Foundery
Role
Creative Direction, Graphic Design, UI/UX Research and Design,
Copywriting
Deliverables
- Brand identity
- Web Prototype
Year
2023
Foundery is an online networking platform for entrepreneurs to connect with founders, investors, and innovators at any stage of their entrepreneurial journey. It is a place to share ideas, form collaborations, and gain valuable skills from both new and experienced entrepreneurs.
Starting up a company can be a difficult process without a mentor and good connections. LinkedIn has all sorts of amazing people, but it’s not a concentrated 'foundry' (pun intended) of entrepreneurs who want to be their own boss and create world-changing innovation.
Try the web prototype, or have a go at the mobile version.
The central concept of this brand is to democratise entrepreneurship and make it accessible for everyone through connections and knowledge.
Whether you are a startup founder or an multi-brand entrepreneur, Foundery makes life easier by putting relevant talent and industry know-how at your fingertips.
A.I. To The Rescue
Introducing ourselves is probably one of the hardest things we will ever do as humans. The other being self-critical.
You have to do both when writing a bio.
Let's not forget the word limit. No one wants to read an essay. Nor do they want to see just a single flashy buzzword.
If only there something that can write us the perfect bio with the details we provide.
Oh wait, we do.
On The Shoulders Of Giants
Simple and large-scale illustrations lead the charge in this ad campaign for Foundery.
This extreme contrast of size and space confronts those who believe in a world much bigger than them: the world of ambition, innovation and lasting legacy.
Foundery wants its users to join with ambition and grow with insight.
To become a giant, one must begin by learning on the shoulders of their predecessors.
